Toyota brought a scaled down version of the small hybrid Lexus LF-CH concept that was unveiled in Frankfurt to the Detroit Auto Show today. The FT-CH Concept not only offers small hybrid mentality with a Toyota badge, it could also be a tremendous sales success if it ever makes it to production.
Toyota didn’t say this concept is definitely heading for the showroom floor, but they were hinting at it. The reason we can see this being popular is that, if Toyota sells it, the FT-CH would be priced below the Prius and aimed at a younger audience. The FT-CH is smaller than the Prius too, coming in at just 3.88 meters long and 1.74 meters wide.
The four-seat concept was designed by Toyota’s European Design and Development center in Nice, France with an 8-bit mentality. That’s not a put-down. It’s actually the style that designers were going for with the FT-CH, and the press conference included references to Contra, Megaman and Super Mario Brothers.