Lamborghini Centenario sold out before reveal.

When Lamborghini builds a car to celebrate the 100th birthday of Ferrucio Lamborghini, those with the wherewithal don’t wait to find out what it will look like or the performance figures. They order one because they know it will be spectacularly fast and complete their collection.

Lamborghini Centenario will be more extreme version of the Aventador (above)

Lamborghini Centenario will be more extreme version of the Aventador (above)


The Lamborghini Centenario – not named after a bull – has sold out two months before the official reveal at Geneva. Production was limited to 40 models split equally into coupe and convertible and unlike other limited edition models, there’s no plan to build more to satisfy demand.

“On one hand it is for collectors and lovers of the brand but on the other hand it is also for Maurizio Reggiani and his team to demonstrate what they able to do with technical innovations,” said Winkelmann.

Information is a mix of what we know from the current Lamborghini Aventador’s 6.5-litre V12 but rumoured to be uprated to around 566kW. Styling will allow engineers more freedom to return to Lamborghini’s early radical designs.

Lamborghini’s R&D boss Maurizio Reggiani added: “This will be the first time we have put so much content into one special car, a good combination of ambition and knowledge. When you are a two-model company, you show something that is radically new for production every four or five years, that’s it.”

Yet against all expectations, Lamborghini is most keen to highlight the car’s technological side. Winkleman later explained that the Lamborghini Centenario would become the brand’s most technologically advanced car.

“These are the elements that are very much related to the super sports cars and then there are two others that are very important for the automotive business in general, and they are sustainability and connectivity. For us, connectivity is going to become more and more important, particularly on the Urus because it will be a car owners could use every day, so they want to have in the car what they have in the office or on their smartphones.”


Off Beat

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