Project 7 and full SVO range confirmed for SA

Currently in South Africa the Special Vehicles Operation division of Jaguar Land Rover is relatively unknown and with only the Range Rover Sport carrying this high-performance and ultra-luxurious baton, its presence is not always obvious.


Eager to increase awareness around what SVO offers, the company has guaranteed that in the latter half of 2016 the full complement of SVO models will become available.

“At Special Vehicle Operations we harness the very best talent and expertise Jaguar Land Rover has, to deliver exceptional products and services our customers will love for life,” says John Edwards, Managing Director of Special Operations. “That includes customers across the globe, and I’m proud to say that every SVO production model will be on offer in South Africa this year.”

Within SVO are a wide range of offerings from vehicle dynamics to outright luxury. The Range Rover Sport SVR has not forgone the off-road systems that hold it true to the Land Rover family yet it will accelerate to 100km/h in 4.7 seconds. The Range Rover SVAutobiography comes closest to challenging the Bentley Bentayga with a 1700 watt Meridian sound system, 24-way electrically adjustable seats, deep pile mohair carpet and a champagne chiller.

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“Every Jaguar and Land Rover is already a fantastic product, but at Special Vehicle Operations we take them back to the drawing board to determine how we can make them even better,” says Edwards. “Our expertise is not just in extracting more performance, but also to look at the needs of our most selective customers and tailor vehicles to their tastes or requirements.”

These models will be joined by the insane Jaguar F Type SVR, now pumped up to 423kW and 700Nm and hooked up to the same all-wheel drive system and 5.0-litre V8 supercharged engine as the F Type R. The honour of most powerful and exclusive F Type goes to the limited edition Jaguar F-Type Project 7, not because it has more power (surprisingly it has 20Nm less) but due to the carbon fibre aerodynamic upgrades, standard carbon ceramic brakes and focused suspension setup.

“We were able to secure five orders for Project 7, giving a select number of customers an  opportunity to own a piece of history and for Jaguar fans an opportunity to see this unique model in the flesh,” says Lisa Mallett. “Project 7 is significant for us not only because it embodies both our heritage and our future in a stunningly beautiful car, but also because bespoke, limited-run cars are a true rarity in this era of mass produced cars.”

Both the Jaguar Heritage and Land Rover Heritage programmes are run by SVO. The purpose is to ensure that owners of classic Jaguar Land Rover vehicles continue to have access to original parts.



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