Quickco: People search for Toyotas, not supercars

It’s been a question we ask ourselves with tears in our eyes, ‘what are car people searching for on the internet?’ Do they want the meanest Lamborghini Aventador ever made, or a frugal Toyota Corolla?

A new study done by Quickco collected data from 193 countries worldwide revealed that Toyota tops Google Search in America, China, Australia and a large part of Africa.

Behind Toyota’s leading popularity in 74 countires, BMW followed with 51 and Hyundai in third with 17 countries. Down where we are in South Africa, Mercedes has ringfenced the area.

Quickco then made the assertion that searches for a manufacturer didn’t correlate to their home country.  Of them Only Germany (BMW), France (Renault), Sweden (Volvo) and Italy (Fiat) had a homegrown brand recognition at the top of their respective search channels.

BMW jumped ahead of Hyundai in Korea and consumed more bandwidth than Honda and Suzuki in Japan. Jaguar was only most searched in Belize, while MINI was popular in Laos, Nepal and Yemen.

As for the supercar we all believed to be the ruler of internet history? Bugatti Veyron was the most searched for car in Niger…

The internet remains a mystery but be sure to read our road test on the new Toyota Corolla.



Industry News

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