SACarFan.co.za is a website for car enthusiasts where they can keep up with, and discuss, breaking industry news, both in South Africa and abroad, find details of the latest models, as well as highlights from the world of tuning, concept, electric, performance cars and other exciting classes. Featuring a new video every day, as well as road tests and expert opinion, the SACarFan website offers a dynamic and insightful portal to the world of motoring. Readers can also receive live updates and connect with the brand via additional channels such as Twitter, TwitPic, RSS, EMail, as well as other social media networks.
Since early 2009, SACarFan has grown quickly to become recognised as one of the top 10 websites in South Africa and one of the top 5 lifestyle websites (according to Amatomu.co.za - a Mail & Guardian Online service that tracks the South African blogosphere).
The following statistics and figures provide an indication of the SACarFan website’s popularity among readers and its position on the Internet as a respected and well established source of motoring news.
Demographic information is supplied by Microsoft adCenter Labs, which indicates a male/female split of 82% to 18%.
The image above shows the majority (63%) of SACarFan readers are between 18 and 34 years old, with the remaining 37% being 35 years and older.
The figures below show that SACarFan received over 46 000 individual readers in January 2012, who visited 71 800 pages across the SACarFan website. Note that the ‘absolute unique visitors’ value is quite high and usually not mentioned by other websites who claim ‘visits’ and ‘pageviews’ as their total readership.
From the graph below one can see the different sources from which readers find their way to the SACarFan site. With 78% of readers finding their way to SACarFan via search engines, it confirms SACarFan’s strong Google page rank and prominent natural, as opposed to paid for, search engine rankings. The combined 21% of readers who are referred to the SACarFan, and who navigate directly to the website, indicates that SACarFan has solid support from other websites and is considered a valuable source for motoring news and information.
SACarFan attracts visitors from around the country, both in the major urban centres and their surrounds, giving national coverage to advertisers on a daily basis, 7-days a week.
The graph below shows consistent readership throughout the week, with the sustained readership on weekends (27%) reflecting SACarFan’s loyalty among readers with continued interest during personal leisure time.
Millions of people use Google every day looking for a product, service or information. Some of these people might be potential clients looking for your particular product/service. Advertising on a website consistently ranked #1 is a great way to grow your business and find new clients. SACarFan consistently ranks number one on google.co.za for an ever increasing number of search terms. A few examples are listed below, but don’t take our word for it, copy/paste them into the google.co.za search bar and see for yourself:
- Golf 6 GTI
- Golf 1.4 TSI
- Volkswagen Double-Cab
- Volvo C30 R-Design Polestar
- Chevrolet Sonic 1.6 LS
- Custom Chevrolet Sonic
- 2012 Isuzu KB
- Renault Clio RS Gordini
Just about everything is online these days. Why wait for the seven o’clock news when you can have it delivered as it happens via RSS feed or email subscription? We know that change is the only constant and that it’s happening at an ever increasing rate. So in today’s business environment by the time news of your product goes to print, the competition could already be advertising and selling theirs online. Consider some of the insights offered by authoritative personalities in the South African online industry.
“Traditional media is already in trouble; online is a big threat.” – Duncan MacLeod, Financial Mail’s Technology Editor
For instance, in vehicles sales, you can be a veteran of 20 years, have many contacts and be a master of traditional advertising. But how am I going to find a car? The Internet and most likely Google. “Live by Ghandi, Learn by Google” is the motto of the new generation. They want information, lots of it, and they want it now. The modern consumer relies on the Internet to make an informed buying decision, something a one page flyer, radio ad or double-page spread cannot easily deliver, if at all.
“Broadband – on a rapid rise – means online consumption patterns are changing…We use the Internet during leisure time which overlaps more with magazine consumption patterns.” – Matthew Buckland, previously General Manager of Publishing and Social Media at 24.com
Media buyers/planners are beginning to see the multiplication factors which online advertising offers. Online media lives on long after it’s publication date, available indefinitely via search engines to audiences 24/7 and accessible by markets unthought of.
To discuss your requirements and advertise on the SACarFan website enter your details below and we’ll get back to you asap, alternatively contact Gary Rice on +27 (0)11 386 3084.
* Stats and figures shown are as of 31 January 2012.